Video Content Is Key To Your Brand's Social Media Success
Sure, the best time to start was five years ago—but can you guess when the next best time is? Right f****** now…
In 2024, video isn’t just an option — it’s the driving force behind brand visibility, engagement, and growth online. Even musicians are being forced to become ‘content-creators’ just to boost their own growth.
As a Perth-based social media agency that specialises in video-first strategies, we’ve seen firsthand how video transforms brands. So, let’s cut the fluff and break down why video needs to be at the heart of your social media marketing and your online presence.
1. Video Grabs Attention in a World Full of Distractions
People are scrolling. Fast. Like, faster than you’d think. You’ve got less than 2-3 seconds to grab someone’s attention and keep them in before they swipe past you.
Video works. It doesn’t just sit there and hope someone notices it—it demands attention.
Instagram Reels and TikToks are the real powerhouses right now. Video content drives a lot more engagement than static posts, and we’ve seen it first hand in the journey’s of some of our clients. That’s a big deal in a world where engagement is everything.
At Noodle Soup Digital, we don’t just make videos that look good. We create videos that make people stop—even if it’s just for a moment—and take notice. In a world where attention is scarce, that’s your ticket to standing out.
2. Video Gets You the Engagement You Deserve
Here’s the thing: social media is all about engagement. If you’re not getting comments, likes, and shares, your content is invisible as far as the algorithm is concerned. And what tends to get higher engagement? Video. Plain and simple.
Why? Because people like to engage with video. They comment. They share. They tag their mates. You get more visibility. More reach. More potential customers.
This isn’t some puff piece on our own services (although… if you are interested please reach out!). This is how social media works today. Platforms like Instagram and TikTok reward engagement, and video content is the quickest way to get that engagement flowing.
That’s how we help our clients grow—by making content that people actually want to interact with.
3. Video Tells Your Brand’s Story Like Nothing Else
Everything and everyone has a story. Your brand has a story, a personality, a vibe that people want to connect with. But here’s the thing: you can’t tell that story with just text and static images. You need video and audio.
Video is raw. It’s real. It shows the people behind the business, the process behind the product, the passion that makes you stand out from the competition and connects directly with the viewer.
When you use video, you build a connection. You make people feel something. At Noodle Soup Digital, we help you tell your story in a way that sticks, creating videos that resonate and build trust with your audience.
4. Video Keeps You Relevant and on Trend
Social media moves fast. New trends pop up daily and if you’re not staying on top of them, your brand can quickly become outdated - just look at what brands like Duolingo are doing with their socials. But this is where video shines—because it’s flexible, adaptable, and quick to tap into whatever’s trending.
Want to jump on a viral TikTok challenge? Create a fresh Instagram Reel using a trending sound? Video lets you jump in and stay relevant in real-time based on what people are actively viewing.
Conclusion: Video Isn’t Optional—It’s Essential
At the end of the day, video content isn’t some nice-to-have in your social media strategy—it’s a must. Whether it’s driving engagement, telling your brand story, boosting reach, or staying relevant in a fast-moving digital world, video has the power to transform your social media presence.
If you’re ready to start making videos that actually work, that get results, and that make your brand shine, get in touch with Noodle Soup Digital. We’re a Perth-based, video-first agency, and we know how to make your brand stand out in today’s crowded social media landscape.
Let’s chat x
