Sleighing Your Social Media: Planning for the Holidays

The holidays are creeping up, and for small business owners, that means chaos. Orders are flying, inboxes are full, and social media? It’s the last thing you’ve got time to think about. But here’s the thing: with a little prep, your socials can go from an afterthought to a festive powerhouse.

Let’s break it down—step-by-step, no fluff.

1. Lock in Your Content Calendar

This might sound like "Social Media 101," but trust us, a content calendar will save your sanity. Plan your posts for the lead-up to Christmas. Focus on your promos, sales, and a sprinkle of festive fun. It keeps you organised and means you won’t be scrambling for ideas mid-madness.

Got a sale? Countdown posts are your new best friend. Build the hype and watch those clicks roll in.

2. Get Festive (and Do It Early)

Don’t wait until mid-December to start thinking about holiday content. Create it now—think videos, graphics, or posts that scream festive cheer. When the rush hits, you’ll have a stash of ready-to-go content that makes your socials shine.

As we preach here at Noodle Soup Digital, video wins every time. Try a behind-the-scenes clip, a product demo, or a cheeky holiday greeting.

3. Schedule It and Forget It

We don’t know how many times we need to say this but SCHEDULE YOUR POSTS! This keeps your feed alive while you’re busy with everything else.

Post when your audience is actually online. Check your analytics—there’s no point in posting when no one is scrolling.

4. Promote, Promote, Promote

Holidays are a sales goldmine. Offer deals, run a giveaway, or do something festive to catch your audience’s attention.

5. Hashtags and Chats = Visibility

Don’t just slap on #Christmas and call it a day. Use a mix of trending holiday hashtags and niche ones that suit your brand. Then, actually engage - comment, chat, and join the convo.

Ready to Sleigh?

Taking a break over the holiday season? That’s great! Enjoy it, but set an out-of-office autoresponder, schedule your posts in advance and have fun with it. Ghosting your audience isn’t very nice for them or your business.

Feeling overwhelmed? We’ve got you. Let Noodle Soup Digital handle your socials so you can focus on what you do best.